Harvard University – Episode #40
Site Scores:
| Site | Visual | Information | Code | Overall |
|---|---|---|---|---|
| Harvard University | 93 | 92 | 92 | (277/300) 92% A- |
Today’s Tip:
On pages that target perspective students you should at the very least have links to “Request more information”, “Apply Now” and “Contact Us”. This give the user options for their next action step. It does not only make the user feel like you care but it can also lead to contact information for prospects. Additionally if you wanted to mine your site a little deeper you can see what pages the users clicks on those links to give you an idea what your “decision maker” pages are or ones that are causing confusion.
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