Archive for April, 2009

University of Cincinnati – Episode #74

Tuesday, April 21st, 2009

Site Scores:

Site Visual Information Code Overall
University of Cincinnati 65 94 45 (204/300) 68% D+

Today’s Tip:

Make your prospective student feel special, add related information to the program description that gives each degree a feeling of “exclusivity”. This mean putting your entrance rates, freshmen ACT/SAT scores. Give prospective students something to aspire to and let them know your serious about your students.

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American University – Epsiode #73

Thursday, April 9th, 2009

Site Scores:

Site Visual Information Code Overall
American University 98 97 75 (270/300) 90% A-

Today’s Tip:

Department home pages should have one goal for prospective students, get them to the program list and information as soon as possible. Having them listed right on the home page is a great way to give a prospective student an overview of what you offer while giving them a quick link to that program’s information.

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Cedar Crest College – Episode #72

Tuesday, April 7th, 2009

Site Scores:

Site Visual Information Code Overall
Cedar Crest College 60 65 65 (190/300) 63% D

Today’s Tip:

When ever you have images on your site that are part of the content or that you think are important enough to be read by a search engine or screen reader you should always supply the alt attribute on the img tag. If you have an image that is part of the design and you don’t want it to be referenced just include the alt attribute but keep the content blank. Otherwise if you omit the alt attribute completely the screen reader will still read that there is an image, but a blank alt attribute (alt=”") will not be read at all.


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The Union Institute and University – Episode #71

Monday, April 6th, 2009

Site Scores:

Site Visual Information Code Overall
The Union Institute and University 82 79 75 (236/300) 79% C+

Today’s Tip:

If you are going to have links on your page make sure they look like links. Also make sure all text has enough contrast against the background to allow everyone to scan your page easily without having to squint or adjust their monitors. The WCAG 2.0 recommends “The visual presentation of text and images of text has a contrast ratio of at least 4.5:1″

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