The University of Iowa – Episode #150

Site Scores:

Site Visual Information Code Overall
The University of Iowa 40 43 70 (153/300) 51% F-

Today’s Tip:

I would call what this homepage has is menu overload that leads to user paralysis. There is just soo much happening on the homepage users get intimidated and end up making the easiest decision, the back button. Make sure the menus areas are clearly defined and concise enough so a user can make a confident judgement before clicking. Throwing too much at them at once and you will get a deer in headlights.


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