University of Kentucky – Episode #158
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Respect your users control, don’t force movement on the page without them first prompting for it. Many site administrators think “adding movement” to a site will make it look updated. The hard truth is it takes longer to update moving than static content, especially if you produce text/image alternatives. That extra time could be the difference of your site getting updated four times a week compared to eight or ten with static content. In the end you may be doing your site more harm.
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