Presbyterian College – Episode #166
Site Scores:
| Site | Visual | Information | Code | Overall |
|---|---|---|---|---|
| Presbyterian College | 88 | 91 | 68 | (247/300) 82% B |
Today’s Tip:
Don’t let marketing copy get in the way of the user’s goals. If they clicked to see a list of academic programs they shouldn’t be presented with the reasons why they should choose your school. They are already at your site and deciding to see what you have to offer, they don’t need anything more. Once they find a program then maybe throw in why that program is right for them but don’t put up a hoop to jump through before they can get to the actual information they are looking for.
Show Links:
- edUI – half-day workshop at EdUI on how to use advanced website analytics to optimize your designs
November 8, 2010
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