Lewis-Clark State College – Division of Education – Episode #187

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Lewis-Clark State College – Division of Education 50 67 45 (162/300) 54% F-

Today’s Tip:

Your visitors need a direction, preferably one direction. The more choices you give a visitor they more they have to look at. The more they have to search and the longer it takes for them to find something. The longer they can’t find something the more apt they are to hitting the back button and going back to their search results. Pick the top few things (five or less) things your primary audience is looking for and start there, get them to take an action and you are one step closer to getting them as a student.


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