Rider University – Episode #226
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At least once per month you should walk through your site from a fresh point of view. Try to find a random program and request information. Even if you have done this before it is important to keep it top of mind. Sites change over time and your visitors are potentially seeing them for the first time. This task will allow you to discover the pain points and potential dead ends in the flow of your website. Keep track of the paths and look back every once and a while to see if they are getting any better or worse.
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