Ohio Northern University – Episode #227
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If you have information that isn’t ready to go on your site yet please don’t land the user on a “Coming Soon” page. Telling a user the information they are interested in isn’t ready yet is worse than not telling them you have it at all. If you must tell a visitor that information is coming soon, like the upcoming course schedule or information about an event make sure to tell them the date it will be available and make sure you stick to it. Even better would be to let visitors sign up to be alerted when the information is available. I know this all sounds like a lot of work but to your end user it is what can make or break a good experience with your site.
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