Xavier University of Louisiana – Episode #276
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Having events on your homepage is important, but what is more important is how well those events are targeted to the audience of your homepage. Too many institutions use their homepage as the “catch all” and try to appeal to every single audience. A lot of people do go there, but which ones are interacting? Every institution is different but my bet is those prospective students. Try to target your events to them and track their effectiveness in click throughs, RSVP’s and time on site. You might be surprised about what you find.