Warner Pacific College – Episode #278
Site Scores:
| Site | Visual | Information | Code | Overall |
|---|---|---|---|---|
| Warner Pacific College | 96 | 91 | 94 | (281/300) 94% A |
Today’s Tip:
No one likes filling out forms, including yourself. Try to fill in as much information or require as little information as possible to increase your conversions. Try auto detecting the city, state or zip of a user and pre-populate the fields. Maybe include a “hide optional fields” link on the side that reduces the form length. You already have the user on the page, make it just that much easier to take the next step.
Show Notes
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Tags: episode
October 24th, 2011 at 2:18 pm
Wow. Love how streamlined this site is. It’s almost a one-off of a task-based navigation. They took the information that people are most interested in…and then deleted every other page from their site.
Crazy. Love it.
October 24th, 2011 at 5:19 pm
Well, that site review made our day. Great feedback. Eric, thanks for the comment. As you probably know, when it comes to content it is not easy to focus on what the user wants/needs to know and eliminate the rest – especially on collegiate websites. Again, we appreciate the review and will use that feedback as we design other collegiate and non-collegiate websites.
October 24th, 2011 at 5:31 pm
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October 26th, 2011 at 2:57 pm
I’m glad you enjoyed the review! It actually was a lot of fun to review a site that wasn’t the “typical” homepage layout.
Content is always a struggle, I know, and my aim, hopefully, isn’t to completely criticize a site because of its content but more bring awareness to need and my thought process behind looking for certain pieces of content. It is the context that really matters, the faculty or staff member charges with placing words on the web really needs to sit back and think about how to effects the person viewing it. Too often administration isn’t aware of the time it takes to do this and in return the resources available to do it just are not a priority. It’s unfortunate, and that is why I continue to bring it up. It seems to be the weakest part of most university websites.