Tips Archive

Southern Illinois University Carbondale - Episode #156
Just because your university colors are red and black it doesn't mean those are the only colors you can use. First and foremost make sure your site is usable, scannable and then add your primary colors. As long as you are not going completely off the mark your brand will still come through. A large majority of institution's colors don't translate directly to the web. The best bet is to make sure your colors come through in a rich and professional way, no need to be pixel perfect at the cost of usability.
Category: Visuals
Elon University - Episode #155
When you click on something that rotates it should stop. The user has made a choice, you should respect it. Often there are rotating images on institution home pages, make sure you have the ability to stop any movement to read or look at the images. That stop should stay until the user decides to continue the movement.
Category: Information
Northwestern College - Episode #154
Having a global navigation is great but make sure it doesn't interfere with the primary focus of the page. Each page has a purpose and although it is important to be able to get back to global information that should not be the focus of a page. Think locally before globally. Make sure a user who comes in directly from a search engine results page is presented with related information to that page before noticing global items.
Category: Information
University of Notre Dame - College of Arts and Letters - Episode #153
Take a minute to look at your site on a mobile phone. Specifically an iPhone or iPod Touch because they are the most popular devices to browse the web. Don't limit yourself to those two devices but make sure your site is usable on them. A large number of people are turning to them as their primary means on browsing the web. If you have a mobile style sheet that is great, if you tailor it to those specific devices, even better. One simple thing you can do is add a "apple-touch-icon" to the of your document to have your bookmark branded on an iPod Touch or iPhone.
Category: Code
Saint Michael's College - Episode #152
Coming up with a base set of information per program is key but gathering and maintaining that information is more important. People don't like to see blank or "coming soon" pages. Remove them all and only publish content you are willing to maintain. Users will see right through you trying to appear larger than you really are.
Category: Information
University of Maryland - School of Nursing - Episode #151
Any page on your site can be the determining factor for a prospective student to come to your institution. Make sure if they have questions they are able to get a hold of someone without hassle. University of Maryland does a great job placing the phone numbers to the admissions department and other various key areas on campus. Being able to see this information at a glance gives the prospective student a feeling that someone is just waiting for their call.
Category: Information
The University of Iowa - Episode #150
I would call what this homepage has is menu overload that leads to user paralysis. There is just soo much happening on the homepage users get intimidated and end up making the easiest decision, the back button. Make sure the menus areas are clearly defined and concise enough so a user can make a confident judgement before clicking. Throwing too much at them at once and you will get a deer in headlights.
Category: Information
Texas Tech University - Episode #149
The course bulletin was great as a print document and in the physical world it works great to have everything in one book but on the web it doesn't exactly translate. When repurposing a course bulletin online the contents should be directly integrated with the department site or related information. This way there is only one spot for course description, program outlines and requirements. In addition it leaves room for side items such as faculty research projects, student testimonials, call to action buttons. You can of course still have the older bulletin's on a single site for archive and legal purposes but the current one shouldn't feel like a chore to use.
Category: Information
Carl Sandburg College - Episode #148
Carl Sandburg does an awesome job integrating the sign-up/login process to apply into every page of the site. This gets the prospective student one step closer to applying. It also gives them the ability to provide you with information so you can customize pages and messages.
Category: Information
Saginaw Valley State University - Episode #147
The homepage doesn't have to everything to everyone. Focus on getting a single message across and having clear calls to action. SVSU does an amazing job clearing away all the clutter and really only has 20 or so links on the page. Force the users into a specific area and tailor the content to their needs.
Category: Information
Southwest Minnesota State University - Episode #146
Make sure when a user clicks on something the appropriate amount of feedback gets displayed so their attention can be moved to the necessary area. In this case a menu updated content on the page but if the user was not paying attention the style of the information is exactly the same as the current content. If it highlighted the background and then faded away it would bring the users attention to the new content on the page.
Category: Visual
Monash University - Episode #145
If you are going to try making a site variable width make sure there are some limits. Monitors are getting larger every year, what use to look good at 1024px wide might look horrible at 2048px. It is better to control your width and keep some limits to maintain readability and scalability. More real estate doesn't always mean a better experience.
Category: Visual
Scripps College - Episode #144
Don't let base templates strip the identity of a department. At the very least each department should have photos of actual professors in real settings with real students. Prospective students can sniff sniff unauthenticity from a mile away. Invite them in to your reality.
Category: Design
LaGuardia Community College - Episode #143
When listing menu items always be consistent in the tone. There is no right or wrong tone as long as they are the same. Mixing questions with actions makes it hard to scan and forces the user to change their mode of thinking.
Category: Information
Lutheran Theological Seminary at Philadelphia - Episode #142
Drop down menu's are hard enough to use as it is, but when they go six levels only the uberist of tech people are able to use them. The goal of the homepage is to get the user to make a decision quickly and easily. If they have to run through layer after layer of navigation it is a huge turn off. Make it simple and your users will thank you.
Category: Information
Freed-Hardeman University - Episode #141
Always adapt your web site to the users browsing preferences. If they are using a mobile browser forward them to someplace they will be successful. If they are using a screen reader make sure everything can be accomplished and they will thank you. The experience is something you should be focusing on and not the pixel perfect representation.
Category: Code
Royal Roads University - Episode #140
Global navigation items are good to have on each page, just make sure they don't interfere with the local navigation of each section. A user can get disoriented quickly if all they see are links that take them back to the general information areas. When they are on a program page they are looking for specifics.
Category: Information
Carnegie Mellon University - Heinz College - Episode #139
The more information you publish related to each program the better. I am not talking about long paragraphs but more you put about the faculty that teach in that area, student projects, photos, internships, etc. The more that a prospective student feels they are going to be successful the more likely they will take that next step.
Category: Information
Deeside College - Episode #138
Don't forget the most important step on every single page of your site, the Next Step. The best thing you can do is spell out the content of the page then tell the user what to do next. Make sure they have no excuses to get lost.
Category: Information
University of Illinois at Urbana-Champaign - Episode #137
If you want to keep people coming back to your homepage add something simple and dynamic like updated photos per week. It doesn't have to be anything huge, just something simple that doesn't require too many resources to maintain. Best situation is if you can repurpose existing content.
Category: Information
Otterbein College - Episode #136
Starting over is not always a good thing. Make sure when a user clicks on a specific program the page they are presented with next is all about that specific program. They already trudged through figuring out the navigation of one site, there is no need for them to start over and figure out the navigation of the next.
Category: Information
University of Wisconsin - Oshkosh College of Business - Episode #135
Would listening to a podcast from the admissions office be the deciding factor for you to apply? Don't let one get in the way of your users intuitive and informational site.
Category: Information
Rensselaer Polytechnic Institute - Summer@Rensselaer - Episode #134
If your site has an area that the content changes per semester and there are time when no information is available make sure the user at a glance can see that information is not available. Treat it almost like a warning on the page. You don't have to go as far as an error but make it bold or highlight the background to call attention to that area so someone doesn't have to read every detail of the page to find out there is no information available.
Category: Information
Eastern University - Episode #133
Breaking the grid or having portions of things break the grid is an easy way to call attention to them. Even if it is a few pixels the user will notice, it is something that doesn't fit the formal grid of the web. Use it sparingly though otherwise nothing will stand out.
Category: Visual
University of Denver - Episode #132
Sometimes visuals make all the difference. Great photos can increase the amount of time someone explores your site. Especially when the users drills down to a specific subject area and the photos are all related to that topic. It not only shows the user what it's like at your institution it shows you care about each and every one of your pages.
Category: Visual
Hope College - Episode #131
Having just enough information about each program is okay but not having the next step to contact an advisor or counselor is not. Make sure there is always a way to get more information or take a next step on the program information pages.
Category: Information
Western Illinois University - Episode #130
It is better to combine CSS files that to chain @import files since the browser has to load the initial then parse then load a second and start the process all over again. Try to keep the HTTP requests down to a minimum and include the actual style definitions in a single file for fast download and caching.
Category: Code
The University of Alabama - Episode #129
When linking to any page make sure the link title is as descriptive as possible. This helps the end user scan through the links on the page to identify the one they need faster. In addition, screen readers and search engines read these title tags as their insight into the page content. Without a unique descriptive title they might get confused quickly.
Category: Information
Pomona College - Episode #128
When displaying campus phone numbers always use the full phone number and not just the extension. Users off campus have no idea about your internal structure or phone system. If you wanted to be even more friendly you can add the country code to the phone numbers.
Category: Information
Carroll College - Episode #127
CAPITAL LETTERS ARE UNNECESSARY. User regular case and then CSS text-transform to do the rest.
Category: Code
George Mason University - School of Law - Episode #126
Don't forget about your footer. The footer is a great place to show your university style and really complete the page. Users typically look to the footer automatically for location, contact and other resources that don't typically make it above the fold. Try to give your footer some personality in addition to resources.
Category: Information
Indiana University East - Episode #125
Make sure you are using progressive enhancement or graceful degradation for every aspect of your site. If IE6 doesn't support something then give them a different experience. There is no need to spend hours hacking something together so a page works in IE. Providing information doesn't mean you have to guarantee the same experience on every device.
Category: Code
Rasmussen College - Episode #124
Its okay to break through the structured template every once an a while to get the users attention and get them involved. Using colors is a great way to get attention but breaking the grid can also bring attention to things without using crazy colors.
Category: Visual
Duke University - Episode #123
Make sure the user is in control of the content on your page. Duke has a promotion area the automatically rotates. Although the user is not choosing the speed if they miss something they can click through at their own pace. Without this option users who miss a desired slide they are likely to leave instead of engage the page further.
Category: Visual
Tasmanian Academy - Episode #122
Keep it simple and focus on the user. Users visit a page with a purpose, not just to browse around and waste time, that's what Facebook is for. Every word on your page should be putting the impression that you care about your users goals and you can help.Tasmanian Academy does just that by sticking to the point and getting out of the way. Clear paths make for the best conversions.
Category: Information
Claremont McKenna College - Episode #121
If you want someone to read something don't cut it off. This was the first time I had ever seen a site promote news but then cut the title off half way. I can see only displaying a certain number of words in the description but never in the title. The title should be the one line description of the article that pulls the reader in to investigate further. You cannot get your point across half way through a sentence.
Category: Information
Grove City College - Episode #120
Little things like the star on the selected menu items gives a little extra fun or surprise to the site that a user doesn't typically expect. These types of things used sparingly can improve the users impression of the site overall. It shows some personality from an institution site that may feel cold.
Category: Visual
Fairfield University - Episode #119
Too much movement can distract from the users goals. It is great to the them involved but make sure the movement emphasizes the goals of the site and is not just there to make the page look active.
Category: Visual
Colorado State University - College of Liberal Arts - Episode #118
Simple is usable. Design and layout your site to emphasize the content. Users are coming to your site to get something done, they don't want an experience. You can impact how they feel by the colors and photos butre-inventing the wheel can only confuse them more.
Category: Visual
University of the Cumberlands - Episode #117
If you are going to put an events calendar on your homepage a user is more engaged if you give them automatically what is going on today right up front. This way they are not forced to choose a day then see the events for that date.
Category: Visual
The University of Advancing Technology - Episode #116
Creating a user experience is great but making the navigation visible and usable is more important. If the user cannot orient themselves within a few seconds they will most likely take the safest action and click the back button.
Category: Information
University of Richmond - Episode #114
When you need to track actions in javascript attach them after the DOM has loaded instead of attaching them inline. You will save html space and it will be easier to maintain in case you have to change the action or add more functionality. Remember to separate the information structure from the design from the functionality.
Category: Code
James Cook University - Episode #113
A quick tip, do something unexpectedly nice for your users. For example, if you have a search box with text in it and the user focus's on it, simply remove the text so they can just start typing. This is something they would not expect and may bring a smile to their face.
Category: Information
University of New South Wales - Episode #112
The listing of programs your institution offers should be easy to get to and intuitive on your site. Having a search is great but it should not be the first and only thing a prospective student is faced with when looking for what you offer. Give them options, guide them a little and offer a search if the options are too overwhelming.
Category: Information
Cumberland University - Episode #111
When organizing your program listing do it by program name not based on what department they are in. Give the user options, if they want to pick by name they should, these are the types of things that make a web experience enjoyable. Let the user be in control.
Category: Information
Ursuline College - Episode #110
Items that are not part of the actual content of the site should not be part of the structure of the HTML. They should be included with the style of the site. Basically if it should not be printed it is part of the visual design of the site and not the structured information on your page. It not only takes up HTML space but also gets the attention of search engines and screen readers when it is not needed.
Category: Code
Indian Hills Community College - Epsiode #109
Integrating multimedia items into your university news or events column not only shows that you have a lot going on but also that you are integrating multimedia into your every day activities. Too many universities place multimedia items on their site as an afterthought and they are usually self contained. Including them with traditional news items will get users to notice them without seeking out a separate section on the site.
Category: Information
Harvard University - Extension School - Episode #108
Putting dates on your site to not only let people know when deadlines and milestones are coming up but also creates a sense of urgency. Many universities use a lot of real estate dedicated to news and events but fail to create a call to action as well as an upcoming date and button.
Category: Information
Thunderbird School of Global Management - Episode #107
If you are going to use a full width template make sure there is a maximum width for the main text. People are buying wider and wider monitors, the longer the lines of text the harder they are to read. Short lines, bullet points and headers make users happy.
Category: Visual
Transylvania University - Episode #106
People will scroll as long as they know there is something below. If you have expandable sections on your pages make sure when the user clicks them you add value to their experience. If it just expands the area by two items the value added will probably be a disappointment. It could possibly turn your users off to clicking on any others on your site.
Category: Information
Southern Adventist University - Episode #105
If you are going to have events promoted on your homepage make sure there are events in the listing. You don't know who is viewing your site, it could be a first time perspective student, alumni or donors you never know. Make a good impression and let them know there are things happening on campus.
Category: Information
Pitzer College - Episode #104
If you have things that are staying consistent through many pages of the site or are large and don't change every page refresh you should include a far future header when serving those items up. This way when someone visits the page again they don't have to re-request the image or asset, it will pull from the browsers local cache.
Category: Code
Indiana University - Bloomington - Episode #103
On pages with a lot of information use a different font size, spacing or style to make content stand out. Users scanning pages looking for information will notice this block of text along with headings, links and bold items. It is a great way to not only break up large pages but also to get information in the users eyes without making it bold.
Category: Information
Everest College - Episode #102
Gathering personal information from users is a privilege, not a right. You should not keep program information hostage in order to get leads. If a user feels they need you to contact them they will give up the information they feel comfortable giving up.
Category: Information
Lewis University - Alumni & Friends - Episode #101
Make sure your menu items have enough padding around them to allow for someone who is no precision skilled at using a mouse the ability to still get to menu items with ease. Nothing can be more frustrating when you only have a few pixels of room to click on a menu item or link.
Category: Visual
North Carolina Central University - Episode #100
If you are going to use iframe's or scrolling div's in your site make sure they are absolutely necessary and you test them with some real users before implementing them.They sound like a great idea because they act like a window to a large amount of information but they totally break the users scrolling and the information seems to be disconnected from the rest of the page.
Category: Visual
Georgetown University - School of Medicine - Episode #99
If you have pre-entered text in your search box use javascript to clear it on when the user applies focus to the input field. The more time you can save the user the happier they will be and the more time they have looking at your site. It may not seem frustrating if you know how to double click to highlight all but if click and hit the delete key for each character it is going to get annoying fast. Especially if you use the site multiple times, that is a lot of key presses and wasted time.
Category: Code
The University of Chicago - Episode #98
If possible include all your javascript at the bottom of the page. The longer you delay the download and execution of your scripts the faster your page will appear to the user. Perception is reality and if you can gain a 10-20 millisecond increase just by putting your javascript at the bottom of the page it is huge in the users eyes.
Category: Code
Asbury College - Episode #97
One thing you don't want to hide on your homepage is the search box. Users who cannot find something in the first 15 seconds will often use the internal search. If they cannot find it they will probably use their first instinct to use Google. If you pages don't rank well on Google or their favorite search engine you could be at a loss.
Category: Visual
Bellevue University - Episode #96
Since the economy is a major factor in the decision to continue education it is a great idea to put the tuition and fee information right on the same page as the program information. This way a prospective student does not have to go fishing around your site looking for it after they decided you have the program they want. In addition having direct links or copy about financial aid or scholarships to ease the process.
Category: Information
North Carolina Central University - School of Business - Episode #95
There is no point in having a sub menu with only one item in it. If this is the case make the main menu link go directly to that page. This reduces a click and a possible point of frustration/confusion for the user. It may take the developers of the site an hour or two to make this action happen but that is nothing compared to the thousands of people who visit your site as they navigate through it.
Category: Information
Washtenaw Community College - Episode #94
If you are using a table with rows that range in height it is a good idea to add additional padding to the cells or style to denote where a row starts and ends. Zebra stripes are a good way to go as long as they don't distract from the data in the table. Zebra stripes are when you have an alternating row background colors in a table.
Category: Visual
Elon University - Admissions - Episode #93
When using a drop down menu make sure the top menu items are clickable. Just in case the user is not using a mouse they still need to be able to get to the main items. Also if their browser does not support the drop downs at least the main menu items can be reached.
Category: Code
Centre College - Episode #92
If you are going to use promotions on your homepage to drive traffic to specific spots make sure they have a call to action with them. If they look too much like regular images the users eyes might just pass over them. For example "Check out A Year of Lincoln" lets people know there is something behind the button and not just an image.
Category: Visual
University of Michigan - College of Literature, Science, and the Arts - Episode #91
If you are going to be writing javascript beyond the simple actions it is preferred to use a javascript framework like jQuery or Prototype for example. This will cost some download time up front but it will allow you to write cleaner and more cross browser compliant code.Coding around browser inconsistencies can get nasty very fast, its better to let the framework to all the heavy lifting and you just worry about the functionality.
Category: Code
Rensselaer Polytechnic Institute - Graduate School - Episode #90
Page links to internal pages should not open in a new window unless necessary. Opening too many windows can be confusing to the user and breaks the back button. The users flow through your site should be your primary concern, if they cannot path through your site it is likely they will not have a good experience. As a general rule of thumb links to external sites should open in new windows while all others should open in the same.
Category: Information
Kent State University - Episode #89
Make all your content meaningful and have purpose. Please don't try to scheme search engines but adding keywords for any other purpose than to help your users. This site may or may not have been trying to scheme the search engines but to me it looked like it. You can't go wrong with content written specifically for your user, its likely they will be searching for that very content on search engines.
Category: Information
Ohio State University - Stone Laboratory - Episode #88
If you can use the little know ABBR and ACRONYM HTML tags to explain the actual titles of text in your content. It will not only help people on screen readers but also search engines who can determine when you say ENG if you mean Engineering or English. If possible to setup in the content management system that your institution uses to automatically make thesetags it could save a ton of time.
Category: Code
Hinds Community College - Episode #87
When your site does not respond when a user clicks a link its like you have a prospective student about to walk in to your admissions office but the door is locked. Imagine how frustrating that would be, you want to ask questions, start registering and pay money but you locked the door in their face. Make sure your web server is up and running at all times and responding quickly.
Category: Code
Western Michigan University - Epsiode #86
Make sure the content behind menu items is what your primary audience is expecting. If you have an Academics link on your homepage and the primary audience for the homepage is prospective students it should lead the user to a list of academic programs and not a list of academic administration links.
Category: Information
Amarillo College - Episode #85
If you have text on images make sure the ALT attribute reflects the text on the image. If its no where in the HTML a screen reader or Google cannot read it. It might look pretty but that is only to people who can see it. Imagine if you considered Google a visitor to your site, without the ALT text set its just like putting a big black box instead of those images.
Category: Code
Lewis University Online - Epsiode #84
If you are not using bread crumbs use some other visual representation to show your user where they are. Not every user is coming in through your homepage, make sure they know if they are in the prospective student area or in the alumni area by highlighting the top menu item related to the page they are on. Your users will thank you.
Category: Visual
University College Falmouth - Episode #83
When ever you have movement that is controlled by the user give them hints about what is going to happen when the mouse over or click on objects. You may even find that more users click on interactive elements because they know what is going to happen or they just discovered they were there. There is no single way to use a web site so each visitor has to essencially rediscover how to use your site on their first visit, giving them clues will help keep them longer.
Category: Visual
Indiana University Northwest - Episode #82
Give the users a direction to go and they will go there. Too many options only leads to confusion and an increased likelihood they will click the safest option, the back button. As long as your pages are light and fast the user will have no issue clicking multiple times to get to the content they need. Plus the more refined you can get the user the more targeted the messaging you can display.
Category: Information
Boston University - Dean of Students - Epsiode #81
If you are going to put a blog or news updates on your site make sure before you design them in that you have the resources to fill it with content. One of the worst things to do for the end user is to have stale content on your pages. This not only gives the user an idea about how vested you are in them but also how much you care. Blogging takes a lot of time, make sure you know what you are getting into.
Category: Information
Washington State University - Episode #80
Less is more. The less you have on the page the more the important items will stand out. This is key to get across to your administration, the more cluttered the page gets the less anything stands out. Keep it light up front so when something needs to stand out it can hit your users in their face.
Category: Visual
Capitol College - Episode #79
The most immediate way to get questions answered is to call customer service. If possible publish your main call center phone number prominently on pages. It not only gives prospective students a number to call it also eases the concerns of anyone browsing your site. If they have a question at any time they know you are there for them.
Category: Information
Lansing Community College - Episode #78
Only display errors if they are absolutely necessary. Errors are a large distraction and if they are not needed a prospective student can miss important information. Be smart, don't waste precious real estate.
Category: Visual
University of Arizona - College of Pharmacy - Episode #77
Make sure every page has a print style sheet. If you have multiple ways to get to the print version like a link on the page make sure they all link to the same style. This way the user gets a consistent look and the developer has just one file to update.
Category: Code
The College of Wooster - Episode #76
Tables should only be used for tabular data and not for visually positioning elements on the page. Tables can mess with the order screen readers see your page and search engines have a hard time figuring out the importance of your content. Using div's, span's and other HTML elements to describe your content then CSS to position it on the page is the best route.
Category: Code
The University of Tulsa - Episode #75
Make sure if you are going to use breadcrumbs on your pages make sure they are based on your users needs and not your architecture. Trim out unneeded items and text to make a path the is short and concise. No need to put in every step they could go on, but just include the major steps.
Category: Information
University of Cincinnati - Episode #74
Make your prospective student feel special, add related information to the program description that gives each degree a feeling of "exclusivity". This mean putting your entrance rates, freshmen ACT/SAT scores. Give prospective students something to aspire to and let them know your serious about your students.
Category: Information
American University - Epsiode #73
Department home pages should have one goal for prospective students, get them to the program list and information as soon as possible. Having them listed right on the home page is a great way to give a prospective student an overview of what you offer while giving them a quick link to that program's information.
Category: Information
Cedar Crest College - Episode #72
When ever you have images on your site that are part of the content or that you think are important enough to be read by a search engine or screen reader you should always supply the alt attribute on the img tag. If you have an image that is part of the design and you don't want it to be referenced just include the alt attribute but keep the content blank. Otherwise if you omit the alt attribute completely the screen reader will still read that there is an image, but a blank alt attribute (alt="") will not be read at all.
Category: Code
The Union Institute and University - Episode #71
If you are going to have links on your page make sure they look like links. Also make sure all text has enough contrast against the background to allow everyone to scan your page easily without having to squint or adjust their monitors. The WCAG 2.0 recommends "The visual presentation of text and images of text has a contrast ratio of at least 4.5:1"
Category: Visual
Maryland Institute College of Art - Episode #70
Web is not print, you have so much freedom on the web to use your content to interact with your users eyes. Pages have the ability to use type, spacing, images and copy to loose the user in the experience of the page. Designing on a grid is great but breaking the grid every once and a while can make for a playful and fun experience.
Category: Information
Canadian University College - Episode #69
Don't make your users backtrack, if they think they are going to specific information that they already filtered through don't send them to a previous page. When linking off to program information link directly to the program information and not to the department homepage. In addition if you are going to put your program list online, go all out and put all the information online. There is no need to hide information form the user, your site should be self servicing, letting your users get content 24/7.
Category: Information
Michigan State University - Episode #68
The mobile web is expanding every day. It is important to make your content available to those phones is crucial. If you can customize your page display to be optimized for specific phones your users will thank you. The few major mobile browsers should be your primary targets but at least a base mobile browser view would work. Even if you aimed for just your content without all the fluff it would be a great first step.
Category: Code
Otis College of Art and Design - Episode #67
If you are linking to a PDF or a document that you don't know what is going to happen when they click the link always make sure to signify what type of file they are clicking on. Regular HTML web pages open the browser, other files you cannot guarantee how they are going to open or what the user is going to see. Letting them know up front will prepare them for the experience after the click.
Category: Information
The University of Melbourne - Episode #63
Make sure that your university Web site has a list of the actual degree programs available in a scan able list. This will help prospective students decide if your university is right for them. It also helps search engine optimization and help the overall user experience of your site.
Category: Information